Growth Marketing
Marketing you can trace to the bank.
Websites, email, local search and ads, run by the same team that keeps your books, so every month you see which channels bring in paying customers and which don’t.
What’s included.
- 01WebsitesFast, easy-to-update WordPress sites, and online stores on Shopify, built to turn visitors into leads and orders.
- 02Email marketingNewsletters, welcome series and follow-ups in HubSpot, or Klaviyo for online stores, written in your voice.
- 03Local SEOYour Google Business Profile, local listings and service pages set up so nearby customers find you first.
- 04Paid search and social adsGoogle and Meta campaigns, and LinkedIn for businesses that sell to other businesses, each with a clear budget and a monthly read on what they returned. Ad spend is billed to you directly by the platforms.
- 05Social mediaAccounts created or cleaned up, branded and connected to your site and CRM, with ongoing posting available to keep your business visible.
- 06Tracking that reaches the booksEmails, ads and pages tagged, leads logged in HubSpot with their source, and closed sales matched to payments in your books.
How it works.
- 1Plan
We look at where your customers come from today and set a 90-day plan with a budget.
- 2Build
Tracking first, then the site, emails and campaigns the plan calls for.
- 3Run
Campaigns go out on a schedule, and we adjust as results come in.
- 4Report
Each month, revenue by channel, cost per customer and what we’d change next.
What results look like.
Email and ads show results within weeks. Local search takes a few months to build, and then keeps working. We tell you which to expect, and we report on the revenue it brings in. Social media works differently: it keeps you visible between purchases, so we report its reach alongside the leads it brings.
You own everything.
Your website, domain, ad accounts, email lists and HubSpot belong to you, in your name, from day one. If you ever leave, you take it all with you.
Questions.
Do I have to use you for my books too?
No. Growth Marketing works on its own. With your books here too, we can follow a sale past the lead to the payment in your bank.
Can you just build a website?
Yes. A website is quoted as a one-time project, with optional monthly care afterward for updates and backups.
How much should I spend on ads?
It depends on your margins and how many customers you can take on. We set a starting budget with you, grounded in your numbers, and raise it only when the returns are there.
How much does it cost?
Monthly marketing is a fixed monthly fee, and websites are a fixed project fee. Both are agreed in writing after a free consultation.