Bookkeeping, Cash Flow & Growth Marketing in Orlando, FL
For owner-led businesses across Central Florida, from Orlando to Lake Mary. We keep the books, plan the cash and run the marketing, so you can see what’s working.

Services
Start with one service and add others as you grow.
Every engagement starts with a free consultation and a fixed fee agreed in writing.
Bookkeeping & Accounting
Monthly bookkeeping, reconciliations, financial statements and payroll.
Learn more →Cash Flow & Advisory
A 13-week cash forecast, budget against actuals, KPI reporting and a quarterly review of what to change.
Learn more →HubSpot CRM
Implementation, cleanup and automation, so your sales pipeline and your financials tell the same story.
Learn more →Growth Marketing
Email marketing, local SEO, ads and websites, with sales traced back to the channels that brought them in.
Learn more →Add when you need them.
Doing business in Central Florida.
Orlando is the seat of Orange County and one of the busiest tourism and convention markets in the country. Restaurants, event vendors, transportation companies and home services all run on the same calendar of holidays, conventions and summer travel. The region also keeps growing, with new neighborhoods, a medical and research hub at Lake Nona and a technology community around the University of Central Florida.
What we often help with here.
- Hospitality and event vendorsProfit by service line and a cash plan around peak seasons.
- Businesses with seasonal staffPayroll that scales up and down cleanly.
- Contractors and home services in growing suburbsJob costing, crew payroll and local search.
- Technology and professional firmsProfit by client and investor-ready numbers.
- Local service and retail businessesClean books, a cash plan you can count on and marketing that brings customers back.
Florida tax and compliance notes.
Florida has no personal income tax, but corporations pay a state corporate income tax. Sales tax combines a state rate with county surtaxes, and businesses renting rooms or vehicles may also collect tourist development or rental surcharges. Employers pay reemployment tax, and LLCs and corporations file an annual report with the state each spring. General information only, not tax advice. Your CPA handles the filings, and we keep the books ready for them.
Questions from Central Florida owners.
Do you work with businesses outside Orlando?
Yes. We work with owners across Central Florida.
We hire extra staff for peak season. Can you handle the payroll swings?
Yes. We run payroll through Rippling or your current provider and plan cash around your busiest months.
Can you help us stand out in a crowded market?
Yes. Local search, email and paid ads, with a monthly report on which channels bring in paying customers.
Nearby areas we serve: Kissimmee, Winter Park, Lake Mary, Sanford, Oviedo and Clermont.
Industries we serve.
We work with owner-led businesses of all kinds. These are the four we know best.

Home Services & Trades
Job costing, crew payroll and cash planning for seasonal swings.
- Profit tracked job by job, with materials and labor coded as they happen
- Crew payroll and subcontractor 1099s on schedule
- A cash plan that carries you through slow months

Professional Services
Client profitability, utilization and pricing for firms that sell their time.
- Profit by client and by service line, every month
- Retainers and deposits recorded when they’re earned
- A pricing review whenever your costs move

E-commerce
Payout reconciliation, inventory, cost of goods and multi-state sales tax for online sellers.
- Shopify, Amazon and TikTok Shop payouts matched to the bank
- Margin by product, with shipping and landed cost included
- Sales tax obligations tracked state by state

SaaS
Deferred revenue, MRR and churn for subscription businesses.
- Subscription revenue recognized over the term it covers
- MRR, churn and customer acquisition cost reported monthly
- Board and investor reports in the format they expect

- Revenue
- $84,200▲ 6%
- Gross margin
- 41%▲ 3 pts
- Cash on hand
- $62,400covers 9 weeks
Margin rose after last month’s price change. Two invoices past 60 days are holding $11,300, so they’re worth a call this week.
What working with us looks like.
How it works
How we get started.
From the first call to your first monthly report, in about a month.
Schedule a consultationFree consultation
A 30-minute conversation about your business, your books and what you need.
Onboarding
We connect your accounts and bring any past months up to date.
First month-end close
Your first set of financial statements, with a walkthrough.
Monthly reporting
Financial statements, a cash outlook and our recommendations.