Bookkeeping, Cash Flow & Growth Marketing in Orlando, FL

For owner-led businesses across Central Florida, from Orlando to Lake Mary. We keep the books, plan the cash and run the marketing, so you can see what’s working.

Lake Eola fountain and palms in downtown Orlando
Works with the tools you already use

Doing business in Central Florida.

Orlando is the seat of Orange County and one of the busiest tourism and convention markets in the country. Restaurants, event vendors, transportation companies and home services all run on the same calendar of holidays, conventions and summer travel. The region also keeps growing, with new neighborhoods, a medical and research hub at Lake Nona and a technology community around the University of Central Florida.

What we often help with here.

  • Hospitality and event vendorsProfit by service line and a cash plan around peak seasons.
  • Businesses with seasonal staffPayroll that scales up and down cleanly.
  • Contractors and home services in growing suburbsJob costing, crew payroll and local search.
  • Technology and professional firmsProfit by client and investor-ready numbers.
  • Local service and retail businessesClean books, a cash plan you can count on and marketing that brings customers back.

Florida tax and compliance notes.

Florida has no personal income tax, but corporations pay a state corporate income tax. Sales tax combines a state rate with county surtaxes, and businesses renting rooms or vehicles may also collect tourist development or rental surcharges. Employers pay reemployment tax, and LLCs and corporations file an annual report with the state each spring. General information only, not tax advice. Your CPA handles the filings, and we keep the books ready for them.

Questions from Central Florida owners.

Do you work with businesses outside Orlando?

Yes. We work with owners across Central Florida.

We hire extra staff for peak season. Can you handle the payroll swings?

Yes. We run payroll through Rippling or your current provider and plan cash around your busiest months.

Can you help us stand out in a crowded market?

Yes. Local search, email and paid ads, with a monthly report on which channels bring in paying customers.

Nearby areas we serve: Kissimmee, Winter Park, Lake Mary, Sanford, Oviedo and Clermont.

Industries we serve.

We work with owner-led businesses of all kinds. These are the four we know best.

Plumber repairing the pipes under a kitchen sink

Home Services & Trades

Job costing, crew payroll and cash planning for seasonal swings.

  • Profit tracked job by job, with materials and labor coded as they happen
  • Crew payroll and subcontractor 1099s on schedule
  • A cash plan that carries you through slow months
See how we help →
Professional services leaders reviewing printed financial charts at a conference table

Professional Services

Client profitability, utilization and pricing for firms that sell their time.

  • Profit by client and by service line, every month
  • Retainers and deposits recorded when they’re earned
  • A pricing review whenever your costs move
See how we help →
Online retailer processing orders at her computer in a stockroom

E-commerce

Payout reconciliation, inventory, cost of goods and multi-state sales tax for online sellers.

  • Shopify, Amazon and TikTok Shop payouts matched to the bank
  • Margin by product, with shipping and landed cost included
  • Sales tax obligations tracked state by state
See how we help →
Two software developers working at a desk with code on screen

SaaS

Deferred revenue, MRR and churn for subscription businesses.

  • Subscription revenue recognized over the term it covers
  • MRR, churn and customer acquisition cost reported monthly
  • Board and investor reports in the format they expect
See how we help →
Senior advisor meeting with a business owner across the desk
Monthly reportExample
Revenue
$84,200▲ 6%
Gross margin
41%▲ 3 pts
Cash on hand
$62,400covers 9 weeks

Margin rose after last month’s price change. Two invoices past 60 days are holding $11,300, so they’re worth a call this week.

What working with us looks like.

One team for your books and your growthA senior lead for your books and a senior lead for your growth. They stay with you and compare notes every month.
Numbers explained in plain EnglishEach month you get your financials with a short note on what changed and what to do about it.
A fixed monthly feeAgreed in writing before work begins, with month-to-month terms and no hourly billing.
Your software stays the sameWe work in your QuickBooks or Xero, HubSpot and Shopify, so nothing changes about how you run the business.

How it works

How we get started.

From the first call to your first monthly report, in about a month.

Schedule a consultation
1Week 1

Free consultation

A 30-minute conversation about your business, your books and what you need.

2Weeks 1 to 2

Onboarding

We connect your accounts and bring any past months up to date.

3Weeks 3 to 4

First month-end close

Your first set of financial statements, with a walkthrough.

4Every month

Monthly reporting

Financial statements, a cash outlook and our recommendations.

Start with one conversation.

A free 30-minute consultation with a senior advisor. No obligation.

Schedule a consultation